The Bachelor of Science in Business Administration (BSBA) at ÍÑ¿ã°É, East Bay, prepares students to lead in the global economy with flexible study options, expert faculty, and direct access to the Bay Area job market. Students begin with a solid core of courses that provide a strong foundation across all areas of business: accounting, economics, finance, management, marketing, and more. From there, they can choose from a wide range of concentrations to personalize their degree and pursue opportunities in the field they’re most passionate about.
To accommodate different preferences and learning styles, we offer the BSBA in multiple formats. Our hybrid option is ideal for students who value in-person interaction with peers and faculty while also seeking flexibility and reduced commuting. We also offer fully online options, including both synchronous courses for real-time engagement and asynchronous courses for students balancing work or other commitments.
Accountant • Auditor • Banker • Business Analyst • Business Consultant • Entrepreneur • Data Analyst • Financial Analyst • Marketing Manager • Market Research Analyst • HR Manager • Sales Representative • Supply Chain Manager • Sales Representative
Visit the to learn more about the outlook for your future career.
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An introduction to basic financial accounting concepts and procedures. Students learn how to identify, record, and interpret the effects of economic events on financial statements for financing, investing, and operating decision-making.
A course about the legal and institutional setting in which business operates. Learn about the nature, sources, functions, and processes of law and legal reasoning relating to the U.S. court system, court procedures, alternative dispute resolution, ethics, contracts, torts, basic criminal law and intellectual property.
Theory and practices that underlie the financial manager’s decision-making process. Capital investment analysis, cost of capital, risk and return, and market valuation of the financial assets.
An overview of marketing concepts and practical applications including considerations in designing effective marketing programs. Students become familiar with the scope, the process, and the role of marketing in business firms and non-profit organizations.
Students learn problem solving and quantitative reasoning skills for effective decision making, such as decision analysis, optimization, simulation and forecasting. Students formulate quantitative models to address real world problems and solve them using spreadsheet software.
Explore processes, tools and techniques required in managing projects. Topics include project selection and strategic alignment, project scope, time, cost and resource management, risk management, project control.